Build Stronger Relationships with your Customers via Social Media
Customer-buyer relationships play a vital role in business success. Looking for ways to do that? This guide will help. Keep reading….
Generating new customers and marketing your company is only one part of the overarching business puzzle. Another yet important piece of that puzzle is to keep nurturing such people so you can build consumer relationships that last longer.
Sure, you can use various avenues to help you build customer relationships – your website, a forum, blog, email marketing, and so many more – but here we are talking about how you can do so using several social media platforms you are already utilizing.
At the end of all, you’ve worked hard to increase your following. So why not use those efforts and gathered audience to nurture long-term relationships?
This guide will take a deeper dive into ways to strengthen relationships with the customer quickly and easily.
Let’s jump in…
Respond to concerns
Being available and being responsive are two different things. And, you have to be responsive at all the stages of the business. That means, don’t just be available only when your business is doing well or your customers are satisfied. If you are looking to strengthen the bond and want customers to trust and respect you, you need to earn it by being responsive to them even though their thoughts are positive or negative.
For instance, if you receive a one-star review from a customer who complained that your app is inconvenient or slow, rather than ignoring the comment or making excuses, contact the user directly. You can express your remorse and offer the solution.
This way, you can turn a hater into an admirer.
Key takeaway: Answering consumers’ issues builds trust.
Run exclusive promotions, sales, or events
As they say, love and care are two emotions you need to show. Similarly, show your customers how much you care for them, especially those who choose to follow you on social media. For this, you can run exclusive promotions, sales, and/or events to keep them engaged and happy.
No one dislikes a good deal, and people can appreciate it even more if they feel it’s exclusive. You can even run the deals that are particular to distinct social media networks to reward your followers and grow that particular network. You can also connect customers to develop a network by saying everyone who shares the post will receive an exclusive coupon/reward in return.
Key takeaway: Compelling deals attract new users and engage existing users.
Post Relevant and Up-to-date Content
It is commonly known to all that social media is the outlet for content. However, if your posting content isn’t engaging, appropriate, or authentic, all the posting on channels isn’t going to bring results. Then how will you go about placing your audience’s attention first? There are various tools on the market to assist you in evaluating your audience demographics and understanding what they’re interested in and how you should deliver it.
The most prominent one is the social media channel’s native analytics dashboard. It can help you gain various insights into your viewers’ demographics, such as interests, profession, age, and location.
Besides, you can also take help from social media experts as they know what kind of content brings better results.
In all, by engaging with your audience and by knowing them, you can consciously build meaningful connections. Always think about whether your posting will resonate with your audience or not. Are you offering them something they’ll care about? If your customers find value, they’ll continue to come back and connect with the brand.
Key takeaway: This way, you will expand your audience and raise engagement.
Personalize discussions by showing your personal side
Apart from care, empathy can go a long way in developing customer relations.
When replying to reviews (be it positive or negative) on social media, ensure your answer is relatable to that particular user. For that, you can use their first name and can give a personal touch to your response, so they don’t think like you’re just entertaining them.
Build a community, a place for your customers, where they can feel safe, connected, and notified. You can create a spot for people to gather to interact and discuss your brand and business. It even enhances your social media marketing opportunities.
In all, build social media as a destination that consumers can turn to when they have queries about your services and products. This one step of yours can further establish yourself as an authority in your industry.
On the whole, the more you socialize with consumers, the greater they’ll know you. And don’t feel hesitant to even share something personal with your audience, as personal associations are necessary for consumers and help to develop trust.
Key takeaway: Empathy makes users feel they and you are the same, again strengthening the bond.
These 4 ways will surely help you strengthen your relations with your customers. If you are thinking this may eat up a lot of time (which you may not have), then here is one solution. Find an expert social media agency and hand over your social media work to them. They, with experience and winning strategies, will widen your reach and nurture the bond between you two.
First celebrate the bond, and then success!