Virtual Reality and Augmented Reality

Virtual Reality and Augmented Reality Posted On
Posted By Technology & Trend

AR and VR are both creating immense buzz until now in the market. However, both are catching up with the market in the fields of brand augmentation, marketing, entertainment and gaming. As per a recent study published by Deloitte, “around 90% of firms garnering annual revenues ranging from $100 million to 1 billion are now connected with virtual reality and augmented reality.”

Augmented reality requires real-life basic equipment like a smartphone and then projects it (images/video) onto the screen. On the contrary, Virtual Reality gravitates to people with pricey technology like headsets.

If you talk about the popularity, then now we stand at a neutral zone. Each of them is interactive and engaging. In the Marketing field, if you can give the customer experience of personal trials, it becomes enormous instantly. However, both the terms seem quite confusing to people, so here we are breaking it down for a better and brief understanding.

AR: Basic definition

Augmented reality is a futuristic technology that mixes physical and digital elements to build a hyper artificial zone.

Real-life example: AR is employed to design the score overlay in the live match telecast, and the news bulletin section in news channels are excellent examples of Augmented Reality.

The applications designed using AR, both for desktop and smartphone, effortlessly mix digital elements in real-life scenarios.

VR: Basic definition

Virtual reality is the exhibition of the real world in third dimension space. You can easily see VR in modern digital games, 3-D and Sci-Fi movies. It rebuilds simulations like real life but immerses the viewer through external sensory equipment like gloves and branded headsets.

VR is also a useful tool in the field of study, science and human training.

Working process of AR

AR employs the device’s vision, depth tracking and mapping to offer relevant content to the user. This technology enables the camera to click, transmit, and process internal data to show users the digital content that they are viewing.

AR is generally employed to augment users’ real-life experience searching for relevant digital content.

Working process of VR

VR is all about enhancing the visual experience. The intended person must put a VR headset attached with a screen in front of their eyes. Thus, disconnecting the user from reality.

The VR screen has two lenses positioned between the screen. The images and videos playing on the screen can be controlled by a smartphone and HDMI cable linked to a laptop.

Employ goggles, VR headsets, and hand wearables for off the world experience.

Augmented Reality versus Virtual Reality

The Basic comparison of AR and VR is chartered in the below points.

  • AR enhances the real-life scenes, whereas VR is about creating a virtual visual experience.
  • With AR, you can feel your surroundings, whereas you subside from the real world with VR.
  • AR is only 25% virtual and 75% based on reality, but VR is 25% real and 75% virtual.
  • There is no AR headset, but for VR, both VR screen and headset are mandatory.

Pros of AR

  • Helps in the learning procedure
  • Opens scope for the individualized learning experience
  • Fosters improvement and innovation
  • Helps web developers in building amazing games that offer a real-life experience to users.

Pros of VR

  • Builds a high-interactive space
  • Augmented work experience
  • Helps users experience an artificial environment
  • It offers comfort and convenience

Cons of AR

  • AR technology projects are expensive to maintain. Implementing AR needs hefty resources.
  • During the testing phase of AR devices, you can find low-performance of the device.
  • No privacy is the biggest disadvantage of AR.
  • Over-engagement with AR inflicts health issues like obesity, spine problems due to a sedentary lifestyle and eye issues.

Cons of VR

  • Educational training in VR can never impart results in the real world. If an individual is doing good in VR simulated activities, it doesn’t mean that they will be doing that well in real-life scenarios.
  • Escapism has increased in the new generation. Instead of tackling real-life issues, they hide behind another world reality.

How to sync them together?

AR and VR is a powerpact combination. They are not all meant to just be used separately. When blended together, both offer a highly engaging space and help users to feel the fictitious space with a touch of real-life instances.

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